Debora Moratalla — Senior Product Designer

Clarity.Structure.

I work where products get complicated: tangled workflows, growing systems and AI that needs clear boundaries. I turn that complexity into decisions teams can build on.

AI WorkflowsDesign Systems

Systems

About

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I'm happiest in the messy middle — when a product is growing, the workflows are tangled and the obvious answer is probably too simple.

I'm a senior product designer working across complex products, design systems and AI-assisted experiences. I've moved through brand, product, systems and code, so I'm comfortable translating between users, business and engineering. I ask the awkward questions early, make trade-offs visible and leave teams with more than polished screens: clearer decisions and foundations they can keep building on.

Selected work

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Product design// 001

Board

Making workflow state visible across a €1.2B budgeting system.

Design system// 002

TAP Design System

Building the system that keeps product, design and code in sync.

Product design// 003

TAP Mindset

Reframing one product into three role-based experiences.

Agentic design// 004

Fluxy

Designing an agent that earns autonomy through legibility and consent.

How I work

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I model the system before the screen

I start with roles, permissions, states, dependencies and failure paths. The interface gets clearer when the rules underneath it are explicit.

System model

I make invisible decisions visible

Technical products hide a lot of product judgment inside defaults, exceptions and edge cases. I put those decisions on the table before they become UI debt.

Decision clarity

I work close to engineering

I share unfinished thinking early, invite constraints into the design process and leave behind decisions that can survive implementation.

Product + engineering

I use AI to test the edges

I use AI for repetition, audits and scenario expansion. Product intent, accessibility, data boundaries and autonomy rules stay human decisions.

Bounded AI

Technical clarity before interface polish. Human judgment before automation.

I am most useful when the product is abstract, regulated, data-heavy or hard to explain: turning technical constraints into decisions the team can act on, then staying close enough to engineering to see the idea through.

Tools

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