Professional profileExperience
Product Designer with 8+ years shaping complex digital products end to end across B2B SaaS, enterprise software, health, technology and entertainment.
01October 2024 - present
Senior Product Designer
Board International
- Owns end-to-end product design across enterprise planning and financial products.
- Introduces AI-native workflows for research, documentation and design-to-engineering collaboration.
- Partners with Product and Engineering to translate strategic decisions into scalable product experiences.
022021 - 2024
Lead Product Designer
Freelance
- Led the 12-month TAP Mindset redesign and its role-based product architecture.
- Built the underlying design system after auditing more than 28,000 component instances.
- Conceived AccessIA and designed a real-time smart-city operations dashboard for Telefónica.
032022 - 2023
Senior Product Designer
Leroy Merlin
- Led the redesign of key e-commerce experiences using research and experimentation.
- Repositioned the decoration category within a large retail platform.
042019 - 2021
Senior Visual Designer
Netflix
- Led visual design across multiple Netflix original productions.
- Built scalable visual systems for content-driven experiences.
052018 - 2019
UX & Service Designer
BICG
- Designed an enterprise analytics and data-visualisation platform used by organisations including Cepsa, EY, Indra and Schaeffler.
062014 - 2018
Independent Designer
Brand, interiors and art direction
- Worked across interior design, film art direction, branding, websites, 3D and technical drawings.
EducationAssociate Degree in Computer Applications Development - Instituto Politécnico.
BA in Interior Design - IADE School of Design.
UX/UI Design bootcamp - IMMUNE Institute.
Design Token Course - Brad Frost Academy.
LanguagesSpanish - native
English - C1
German - B2
Speaking & teachingGuest speaker at Raúl Marín / Shift+R: Seniors in the Age of AI.
Guest lecturer for the Shift+R Refresh Program: Beyond the Prompts - How I Built a Design System with AI and What I Learned Along the Way.
Runs UX/UI best-practice workshops at Board International.