EXPERIENCE

[ PROFILE ]

Product Designer with 10+ years shaping digital products, systems and creative direction.

Senior Product Designer

Board International

ScopeEnterprise planning flows, AI-assisted workflows and production product decisions.

  • Owns end-to-end product design across enterprise planning and financial products.
  • Introduces AI-native workflows for research, documentation and design-to-engineering collaboration.
  • Partners with Product and Engineering to translate strategic decisions into scalable product experiences.

Lead Product Designer

Freelance

ScopeProduct architecture, design-system foundations and direction from brief to prototype.

  • Led the 12-month TAP Mindset redesign and its role-based product architecture.
  • Built the underlying design system after auditing more than 28,000 component instances.
  • Conceived AccessIA and designed a real-time smart-city operations dashboard for internal teams.

Senior Product Designer

Leroy Merlin

ScopeE-commerce experience redesign and category strategy across a large retail platform.

  • Led the redesign of key e-commerce experiences using research and experimentation.
  • Repositioned the decoration category within a large retail platform.

Senior Visual Designer

Netflix

ScopeVisual systems and art direction across multiple original productions.

  • Led visual design across multiple Netflix original productions.
  • Built scalable visual systems for content-driven experiences.

UX & Service Designer

BICG Digital

ScopeWorkplace technology connecting hybrid-team demand, spatial planning and real-estate analytics.

  • Designed product experiences across BICG’s proprietary workplace ecosystem: hyTeams for team coordination, booking and live demand; FlowArch for spatial scenarios and dynamic layouts; and Liquid Real Estate for portfolio-level orchestration.
  • Translated complex relationships between attendance, capacity, team proximity and space constraints into workflows that enterprise teams could inspect and act on.
  • Contributed to data-rich products used in projects for organisations including Cepsa, EY, Indra and Schaeffler.

Independent Designer

Brand, interiors and art direction

ScopeBrand, interiors, websites, 3D and technical drawing across independent projects.

  • Worked across interior design, film art direction, branding, websites, 3D and technical drawings.
BEYOND THE ROLE

Other threads I keep active.

Teaching, learning and the contexts that keep the work grounded.

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Education

Associate Degree in Computer Applications Development - Instituto Politécnico.

BA in Interior Design - IADE School of Design.

UX/UI Design bootcamp - IMMUNE Institute.

Design Token Course - Brad Frost Academy.

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Languages

Spanish - native

English - C1

German - B2

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Speaking & teaching

Guest speaker at Raúl Marín / Shift+R: Seniors in the Age of AI.

Guest lecturer for the Shift+R Refresh Program: Beyond the Prompts - How I Built a Design System with AI and What I Learned Along the Way.

Runs UX/UI best-practice workshops at Board International.